Where and How to Place Keywords

It is important to place your keywords in the title tag, headings, image alt tags, hyperlinks on the page, hyperlinks pointing to the page and in your general page content.

Keyword Stuffing

General techniques for keyword stuffing are to use invisible text, the hidden input tag, duplicate tags or repeat the same word over and over again in the meta keyword tag and the page content. Repeating the keywords way too often in the visible page copy makes the page look horrible and lose it’s credibility.

Why Keyword Stuffing is Bad

Using a keyword over and over again, the keyword becomes more and more targeted until it is too rich in density. The page may trip a spam filter or sound fishy to readers. Search engines such as Yahoo actively edit their search results. If you are caught keyword stuffing by an editor or competitor your site might get banned.

The Correct Keyword Density

The exact percentage of keyword density tolerance in the top Search Engines is still not known. But make sure to include your keywords in inbound links, at the beginning of the page title, in the meta description, in the page header and most of the sub headers and in the page content.