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Online Marketing


If Fantastico is installed on your Linux dedicated server but you are not getting the Icon of Fantastico under cPanel. In such case verify the following settings:

-please make sure that the Fantastico is enabled in your WHM’s Feature Sets as well as enabled in the WHM Fantastico admin

- Please make sure that their is a symlink to the Fantastico directory in every theme you use x or x3

ln -s /usr/local/cpanel/3rdparty/fantastico /usr/local/cpanel/base/frontend/x3

- Please verify the version of wget on your server and update it accordingly  wget-1.10.2-3.2.1 

For 32-bit:
Code:
rpm -qa wget ;
wget ftp://ftp.funet.fi/pub/mirrors/ftp.redhat.com/pub/fedora/linux/core/5/i386/os/Fedora/RPMS/wget-1.10.2-3.2.1.i386.rpm
chattr -ia /usr/bin/wget
rpm -e wget ;
rpm -ivh --force wget-1.10.2-3.2.1.i386.rpm ;
rpm -qa wget ;

For 64-bit:
Code:
rpm -qa wget ;
wget http://download.fedora.redhat.com/pub/fedora/linux/releases/7/Everything/x86_64/os/Fedora/wget-1.10.2-15.fc7.x86_64.rpm ;
chattr -ia /usr/bin/wget
rpm -e wget ;
rpm -ivh --force wget-1.10.2-15.fc7.x86_64.rpm ;
rpm -qa wget ;
once wget version get updated, Please install fantastico once again .

To stop other sites directly linking to your images and media files and stealing your bandwidth You need to add following code in your .htaccess file

RewriteEngine on
RewriteCond %{HTTP_REFERER} !^$
RewriteCond %{HTTP_REFERER} !^http://(www.)?domain.com(/)?.*$ [NC]
RewriteRule .*.(gif|jpg|jpeg|bmp|wmv)$ http://www.domain.com/image.jpg [R,NC]

Note: replace your website with domain.com

Once your site is online with good traffic you might wish to have some extra revenue from it. You may consider signing some affiliate program so that you start earning from your site. Before signing any affiliate program you must think which program you should choose, you may consider the most basic form as Pay Per Click (PPC) or Pay Per Performance (PPP). Both should bring satisfactory results depending on how you evaluate them.

Pay Per Click (PPC):

This type of affiliate programs have gained popularity among affiliate marketers due to it’s easy setup. Using Pay Per Click affiliate programs you get your click rate whenever a visitor click your advertise and is diverted to your merchants’s site regardless
your visitor buys some product or not. Your merchants can either offer text or banner ads for you to place on your site so when a visitor clicks on text or banner you get paid certain amount or percentage for each click. You should not except to get big bucks for a single click because at most a single click can be charged for as low as $.05 but if try to pull a huge traffic then your click through ratio increases giving you a good payout.

Pay Per Performance (PPP):

Using this type of affiliate program you can earn huge revenue but your diverted traffic should be targeted traffic for your merchant so that they can get converted to customer/service user or buys some product. Your merchant will pay you certain commission for each sale they get from your traffic. This type of affiliate programs are popular among merchants and are often used by finance and insurance companies who need sign-ups for their business to grow. The commission pay out is quite considerate ranging around 15% to 50% depending upon the product and it’s value.

These two programs are most popular affiliate programs and are widely used.

As a part of marketing and SEO tactic webmasters go for buying text links, some for improving their PR, others for getting traffic and some just for publicity.
When buying links, you need to check for what benefit you will get from that link, will it be able to bring targeted traffic ?
If you get a good traffic through that link, consider your investment has paid for itself.
While buying text links you should considered following thing :

Page Rank: A link from a higher page rank site will give you better positioning and rank, though a link from a higher page ranked sites will be costly. Always try to have your link at high PR site.

Alexa Ranking: Alexa.com provides a rough estimate of the traffic that the website gets. Note that Alexa reports for the whole website, including the subdomain names etc. But still an Alexa ranking less than 100,000 is what you should be check for the linking site as this may ensure for the traffic.

Relevancy: You should always try to purchase links from sites or linking pages that provide content that is related to your site or page content. – You will get the most value from Google when the linking page or linking website provides content that related to your website content.

Visibility : Always check for the placement of your link. The link has to placed in a visible part of the website and not at much deeper page.

Number of Links: Your link should not be placed at a pages having lot of out-going links. This will diminish the value of the Page rank. If it has more than 100 outbound links, more chances are that your site link will lose its link value.

Check for nofallow tag : Your linking site should not be having the rel=”nofollow” tags in the link, which denotes that the search engines (at least Google) will not count the outbound link as valuable. Some webmasters do this blackhat tactic for preserving their PR.

Comment Spamming is one of the major problem faced by all the blog owners. Spammers are not interested to redirect your traffic but are trying to increase their (or their clients ) search engine ranking. By leaving comments on your site, the spammers’ sites can achieve a slightly higher search engine ranking.Spammers don’t want to degrade your site but they just want to get people to their sites and make a larger profit.

How to tackle this comment spamming ?

*) Dont ban specific IP address :

Once you got the spammers IP address you would normally banned it, but it rarely helps you much as most comment-spammers make use of open proxies using which they have their spam comments, so you never be able to eradicate them from your site.

*) Dont allow to insert HTML code.

Spammers generally attack your site if you provide them any source for getting into your site such as inserting some html code or anything like that.
If you feel the need to allow the user to include links, there are a number of ways by which you can provide them this functionality, without making your site vulnerable to attack. The most common method is to inform the user that all URLs will be converted to links automatically, then convert any content that starts with http:// to a link.

*) Use Non-Descriptive Form Names.

Good programming requires the use of descriptive names, but in avoiding comment spam, you should stay away from names that describe a form’s fields. Form element names like “Comment” make it too easy for spammers to access your comment system.

*) Use rel=”nofollow” for All Links.

For any reason, you want to allow your visitor to include links in their comments, then dont forget to add rel=”nofollow” tag, doing so you informs search engines bots to ignore the link, so the spammer gains no benefit from adding links in their comments.

As a website owner you would definitely think of getting some additional revenue from it. Your site is doing well for your products, now you want to have some extra earning from it. How to achieve this ?
Google AdSence can be the answer for your question.

An advertiser sign up with Google for AdWords system and creates one or more advertisements that they want to pay to have appear either on Google’s search result pages or on “content pages”. Those content pages are Web sites run by individuals and organizations that include AdSense.
Here advertisers don’t have to pay for their adverts show up on either Google or separate content sites, but instead pay when the ads are clicked by customers, what we call “pay per click” or PPC. A percentage of the amount that the company pays Google for displaying the ad is then shared with the AdSense-enabled web site owner.
Suppose an advertiser is wiling to pays $1.00 for a visitor to their through AdWords, then Google will pay you certain amount (certain percentage : Google haven’t specified it yet ).

Signing up Google AdSense can be considered as an fast an easy way to earn money by displaying relevant Google ads on your site.
All displayed ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you’ll finally have a way to both monetize and enhance your content pages and will earn if they click on them. For getting a good income your site must have a huge traffic and your visitors should clicks on these adverts.
You have choice for locating these adverts within your page by placing special AdSense code into your page, you can also specify color and sizes also for ads.
It is the simple way for earning without negotiating with your advertisers, no more bills for anyone and no headache for payments.

Not every site is approved for AdSense program. Google has their own terms and condition.

As a webmaster you must be aware of the importance of your log files, you should examine it’s several variable on regular basis even try to study them on daily basis. It helps you to ensure that your site design and page optimization is on the right track.

*) Analyzing entry path :
It gives you some idea of the main pathways that clients take through your site, both for monitoring the effectiveness of your page optimization and conversions, and for the purpose of subsequent site redesign(s). A good starting point to track the pathways through your site is via the graph or chart called “Entry Paths” in your log files / site statistics.

*) Analyzing Top Exit Pages :
These are pages from which most visitors click away from your site. Exit pages can tell you:

# If there is a technical problem with the page that is causing visitors to leave your site. Eg : broken links on the site, bad navigation, form on the page not working…

# Having links to external sites that are inducing clients to click away before buying your product or signing up for your newsletter.

# If there is something on these pages that is encouraging visitors to leave your site. For example, an unprofessional design or confusing layout.

*) Most Requested Page(s) and Top Entry Pages.
Tracking these pages is key to measuring the success of your SEO campaign. If your optimization is effective, the Top Entry Pages and Most Requested Pages should be those that you have optimized for target keywords.

*) Page refreshes :
Why are visitors refreshing pages on your site? Are the pages not loading properly? The “Page Refreshes” variable is another one to monitor on a regular basis via your site stats.

*) Referring Domains and Referring URLs :
Referring Domains will tell you what sites are linking to yours, while Referring URLs will list the actual pages where the links are located.
In terms of an SEO campaign, these links can all add to your site’s overall link popularity, an important factor in the ranking algorithms of many search engines Monitoring these metrics can tell you if your site requires a link-building campaign or help you measure the effectiveness of various online and offline advertising campaigns.

*) Search Engine Referrals :
This is a good variable to track to help you keep up with how many search engines are listing your site (both free submission and paid submissions), how much traffic they bring and whether to renew your paid submissions.
You should try to get atleast 30% of traffic via search engines.


log files are very valuable resource and digging them on a regular basis will eventually give you a rich success.

Now no more decorations for your google adsense blocks. We use to have beautiful images placed in our adsense blocks using a plugin “ Adsense Beautifier “
The main advantage for having a well designed adsence block was to attract our visitors and making them to click these adsense links thereby increasing the chances of generating more revenue but now Google have made its clarification in this regard at their official blog post

 
We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn’t actually being offered. That’s not a good experience for users or advertisers.

Some greedy webmasters misused this feature and have fooled visitors, the advertisers, Google and earn bucks. This is a good step by Google but we have to sacrifice our designs and decorations.

The days of having to maintain and build a web site with little or no knowledge are gone and this is especially true when it comes to the fact that more and more people are logging on in hopes of making money. The reason behind this is the new customized oscommerce site that is now available. Oscommerce, or open source commerce is a valuable tool in the hunt for money from the internet. All you really need to do is have a good business plan in place and the site will do the rest. A customized oscommerce site is a great improvement over the old days of online stores and so on. There is nothing that one cannot do when it comes to this very simple, yet useful design. A customized oscommerce site is a uniquely designed web site and online store all rolled into one. There is standard inventory control, as well as visitor counts, database programs and so much more.

A customized oscommerce site is one of those things that people are looking at when it comes to building a new online business. The competition is stiff in just about every area of web sales and service and an individual needs to make an impression on the visitors, with something that is above par and very functional. With standard web design you have the issue that you need to figure out how to start making money from it. Well that is not the case when it comes to a customized oscommerce site. The idea is already there, all you need to do is plug in the right products and produce the right people who will visit the site and you have all that you need. In comparison, you will have a lot more success if you are using a customized oscommerce site then you would with the standard web site when you are selling physical goods. This is due to the fact that the customized oscommerce site is designed to specifically sell goods, and will help you to keep control of the inventory and so on without having to build complicated databases and so on.

More often than not a customized oscommerce site is the right tool when you are selling products online. There is nothing to say that you cannot make it happen in the right way without one of these sites, but there is the matter of wanting to make as much money as you possibly can in the shortest amount of time.

Google Trends is a Google Labs service that allows you to see what others have been searching for with Google. Trends graphs how often a term is used over time and where geographically most people are searching for a given term. Google doesn’t label the Y-axis with any types of numbers; however, it does allow you to see relative increases and decreases for a specific term. In addition, like Google Finance, the graph is marked with indicators relating back to news stories of the day for that search term. These stories help SEO types figure out user trends when certain news stories break on the Internet and can provide matching content accordingly. This should be useful to the people in advertising and marketing, who will be able to compare brands over time. For the rest of us, it’s just amusing to compare, say, the ipod with the xbox, or blu-ray and hd dvd, or aac, wma, and ogg vorbis, and so on. But the results may not be accurate. Trends is only based on a subset of Google searches, choice of term can make a lot of difference, and as with normal Google searches, a lot of the results are probably spurious.

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