WEB HOSTING UK CPANEL WEB HOSTING
MANAGED DEDICATED SERVERS WINDOWS WEB HOSTING
WINDOWS ASP.NET MSSQL ECOMMERCE HOSTING
VIRTUAL PRIVATE SERVERS PHP MYSQL LINUX HOSTING
MS SQL MS ACCESS ASP .NET WHM CPANEL RESELLER HOST
LINUX WINDOWS WEB HOSTING ECOMMERCE SHOPPING CART
OSCOMMERCE AGORA ZEN CART BUSINESS WEB SITE HOSTING
PERSONAL WEB SITE HOSTING DOMAIN NAME REGISTRATION

SEO Tutorial


728x90-server  ICON for Fantastico is not appearing in cPanel

If Fantastico is installed on your Linux dedicated server but you are not getting the Icon of Fantastico under cPanel. In such case verify the following settings:

-please make sure that the Fantastico is enabled in your WHM’s Feature Sets as well as enabled in the WHM Fantastico admin

- Please make sure that their is a symlink to the Fantastico directory in every theme you use x or x3

ln -s /usr/local/cpanel/3rdparty/fantastico /usr/local/cpanel/base/frontend/x3

- Please verify the version of wget on your server and update it accordingly  wget-1.10.2-3.2.1 

For 32-bit:
Code:
rpm -qa wget ;
wget ftp://ftp.funet.fi/pub/mirrors/ftp.redhat.com/pub/fedora/linux/core/5/i386/os/Fedora/RPMS/wget-1.10.2-3.2.1.i386.rpm
chattr -ia /usr/bin/wget
rpm -e wget ;
rpm -ivh --force wget-1.10.2-3.2.1.i386.rpm ;
rpm -qa wget ;

For 64-bit:
Code:
rpm -qa wget ;
wget http://download.fedora.redhat.com/pub/fedora/linux/releases/7/Everything/x86_64/os/Fedora/wget-1.10.2-15.fc7.x86_64.rpm ;
chattr -ia /usr/bin/wget
rpm -e wget ;
rpm -ivh --force wget-1.10.2-15.fc7.x86_64.rpm ;
rpm -qa wget ;
once wget version get updated, Please install fantastico once again .

Hello,

To get the apache version on Linux Server we have to use following command.

# /usr/local/apache/bin/httpd -v

To get the php version on Linux Server we have to use following command.

#php -v

you can get the php modules install on server with command #php -m
To get the mysql version on linux server we have to use following command.

#mysql -v

How to install and configure the CSF (configserver) firewall.

CSF can be used on a wide range of Linux systems, including those running cPanel.

Following are the steps to install and configure the CSF on Linux Server.

Installation is quite straightforward:

rm -fv csf.tgz

wget http://www.configserver.com/free/csf.tgz
tar -xzf csf.tgz
cd csf
sh install.sh

If you would like to disable APF+BFD (which you will need to do if you have
them installed otherwise they will conflict horribly):

sh disable_apf_bfd.sh

That’s it. You can then configure csf and lfd in WHM, or edit the files
directly in /etc/csf/*

csf is preconfigured to work on a cPanel server with all the standard cPanel
ports open. It also auto-configures your SSH port if it’s non-standard on
installation.

To configure CSF modify the config files in /etc/csf/ - or if you are running WHM you can modify the CSF settings in WHM itself.

You should ensure that kernel logging daemon (klogd) is enabled. Typically, VPS servers have this disabled and you should check /etc/init.d/syslog and make sure that any klogd lines are not commented out. If you change the file, remember to restart syslog.

See the readme.txt file for more information.

Uninstallation
==============
Removing csf and lfd is even more simple:

cd /etc/csf
sh uninstall.sh

Introduction : Internal Linking.

Just building links for your main web page won’t get your website to come up on top in major search engines. You need to get the search engine spiders to deep inside your website. For that you need strong website navigation. Most people ignore this part of SEO. Hope you have not :).

It also helps your visitors to navigate through your website more easily and also help the search engine locate the contents of your website. This article will help you in each element of navigation for your website.

Below are the sections this article will cover:

- Simple Hyper Text Links

- Graphical Navigation Icons or Buttons

- JavaScript or DHTML Dropdown or Pull down Menus

- Animated Gifs and Flash Navigation

- Image Map Navigation

- Framed Navigation

Let’s begin with the basics first, we need to understand what links are. There are two types of links that are into use, absolute and relative links. An Absolute link is used to define specific locations of s webpage and a relative link is used for specifying a location of a webpage within a major directory.

Example of an absolute link: < a xhref="http://www.webhosting.uk.com/support.php" mce_href="http://www.webhosting.uk.com/support.php" >Webhosting Support Information< /a>

Example of an relative link: < a xhref="../support" mce_href="../support" >Webhosting Support Information< /a>

*** Advisable to use absolute link

Now let us learn something about Simple Hyper Text Link:

According to the American Dictionary Hypertext is defined as “a computer-based text retrieval system that enables a user to access particular locations in Web pages or other electronic documents by clicking on links within specific Web pages or documents.” It is one the simplest navigational elements that you can use for building an internal linking structure. All that you need for a hyper text link is a set of words that can be used as an anchor test for the URL. For example < a xhref="page.html" mce_href="page.html" >anchor text< /a > A person will be directed to the page “page.html when he clicks on the anchor text.

People nowadays think that more flashy your website is the more good it looks, but the idea is to keep it simple as it leads to less work for the search engine spiders [though search engine spiders are not real people they are designed by humans so the basic ideas of less work is fed unintentionally into the spiders who can blame them for that ;)]. A search engine believes in a simple logic that anchor text is used for pages which are IMPORTANT to you. So make sure that you have hyper text links for your major pages with specific keywords.

However let me warn you too much of hyper text links in your website also has its disadvantages:

-They make your webpage look less attractive.

-Hypertext links create blue underlined text and if used too much will make a page illegible which is by default.

-It can also interfere with the Webpage keyword density if overused.

So have a balance and understand the benefits and disadvantages of hypertext links. Use it as a secondary navigation system. To create navigation for your website use CSS which will help you to create attractive looking hypertext links as Primary Navigation element.

**One more webmaster tip for you SEO wannabeez, if you create your sitemap with hypertext links and point your “file not found” errors (or 404) to the site map. Also you can use a breadcrumb trail as an additional linking strategy to help your user to keep track of where they are in your website. This also helps to increase the keyword rich anchor text.

Graphical Navigation Icons or Buttons

Graphical navigation Hmmmm pictures have been helpful to describe everything since the stones ages even before text was originated. So our mind has evolved to understand them much better than text so this type of linking is as popular a hypertext navigation. Graphical icons or buttons is a graphic generally GIF or JPEG formatted image that links to a URL i.e absolute or relative. Example

< a xhref="page.html" mce_href="page.html" >< img xsrc="pics/button.gif" mce_src="pics/button.gif" > . where < img xsrc="pics/button.gif" mce_src="pics/button.gif" > replaces the anchor text. “img” stands for

image and “src” stands for source which says that image source is found in the directory pics and is

named button.gif.

Now the benefits of using this navigation are that where high-impact fonts and colors are not supported through regular HTML, increasing the look of the page and making it more users friendly.

There are also disadvantages of using this navigation as Spiders are not evolved the way humans have and they cannot understand images. So the solution for this is to use alternative text tags within the source codes on the image. You can embed the alternative text into the above example as:

< a xhref="page.html" mce_href="page.html" >< img xsrc=" pics/button.gif" alt="Short Text Explaining Where the Graphic Link will

Take you">< /a>

The alt tag adds the capability to help the search engine understand the meaning of the image. Its also useful for people who are visually impaired who use screen readers to understand the website. So use specific keywords in your alternative tag area.

Also there are more concerns when you are using this navigation method. When using mouseovers, “a JavaScript that automatically switches the image on the screen to a different image when the end user’s mouse’s over the graphic” this option changes the color or size of the image to show the difference. The problem is with the mouseover affect and not the image.

Let’s take a look at the following example of a JavaScript that enables the classic mouseover affect:

onmouseover=”changeImages(’nav_page’, ‘pics/nav_page_mouseover.gif’); return

true;”

onmouseout=”changeImages(’nav_ page’, ‘pics/nav_page.gif’); return true;”>

Page

A simple code has changed into a lengthy code now so let understand it better.

Start with “onmouseover” and lets begin to read: On mouse over of the image (entering the image area), initiate to change the image to nav_page_mouseover.gif from nav_page.gif. On mouse out (leaving the image area) return the image from nav_page_mouseover.gif to nav_page.gif. Most search engines have trouble reading the code within the JavaScript initiated mouseover scripts. It is thus best to try to not use mouseovers or if you use mouseovers make sure to use hypertext links as a secondary internal linking structure.

JavaScript or DHTML Dropdown or Pulldown Menus

Pulldown drop menus are a favorite of mine for just a simple reason. I like the way the fall down and go up. Sometimes I just play with these when I have nothing to do. Sorry enough about me now let get going on the details about Pulldown and Dropdown menus. There are two types of dropdown or pulldown menus. JavaScript pulldown and the second type is DHTML dropdown. They are widely used.

The JavaScript pulldown menu allows the user to quickly jump from one section to another section and make it feel like a breeze. The only back draw of this type of navigation is our ever learning spiders of search engines cannot understand these URLs within the JavaScript. It is always advisable to use and alternate navigation with this navigation. It’s wiser to use hypertext links as primary or secondary navigation when utilizing JavaScript pulldown menus for both usability and search engine visibility.

The DHTML dropdowns menus are great to look at and a great way to fit subsections into main section navigation.

** Caution please use this navigation if you wish to choke the spider.

TO help the Spiders you can use alternative hypertext link navigation throughout the homepage as well as the “noscript tag”. The noscript tag looks like . The noscript tag enables browsers with JavaScript disabled to display an alternate form of the Web site that is contained within the tags. This tag is often abused by “Spammers,” and should only be used on JavaScript intensive sites. Search engines do use the content and links within the noscript tag when indexing the contents of a site. So the noscript tag is a good method of utilizing the pulldown and dropdown menus and providing the Web visitor and search engine an alternative method of accessing your site.

Animation and Flash Navigation

Macromedia hats ofd to you guys for your flagship product which has redefined limitations for Web. Now with flash you can take your web design to levels which were earlier impossible. Web designers can create, publish and transmit high definition, motion filled, colorful animations to a broad Internet base without running into the pitfalls of bandwidth limitations and browser support. Internet will never be the same again.

Flash though very useful in terms of giving your website a nice look is a nightmare for search engine spiders, so its better to also create a simple but text rich HTML Web site for spiders and for Web users that prefer the less eye-candy media. You can create a splash page

which gives the user the option to choose between HTML version or a Flash version. The Spiders will be saved from choking as they will run for the HTML version to save there lives ;) and the users will go for the Flash version. One more way to minimize the negative effects of Flash are to use partial flash site and partial HTML site. You get the best of both worlds. The Spiders will be saved from choking as they will run for the HTML version to save there lives ;) and the users will go for the Flash version. The third method to combat the illegibility of the Flash files is to use the noscript tag or noframe tag when using a flash only site. This is however not the best method and one should only use these tags when there is no other option.

Image Map Navigation

Image maps are assigned to single graphics that enable Web users to access pages of your Web site by clicking on a portion (X and Y coordinate) of the graphic. Images maps are used for two primary reasons,

(1) To reduce file download size and

(2) To simplify the coding of the links within complex graphics.

Let me first explain the first reason given, to reduce file download size. One image takes less time to download then five images. For example you can have one single image with five links within them. That one image might be 10 kb. In contrast five images of the same “on” image might take up a total of 14 kb. For example, each smaller image will have to be published at 3kb each, adding up to a total of 14kb as compared to the same one image totaling 10 kb. The second reason given, to simplify the coding of the links within complex graphics, means that if one has a graphic with links embedded throughout a none uniform design, it is extremely hard to program the links without using an image map. To embed a link in one of the five single graphics, the programmer would have to cut out each one and reprogram the site to lay out the graphics in a uniform manner. This can be very challenging for non-uniform graphics. With image maps you can specify the X and Y coordinates and determine on a click of a particular X and Y coordinate where the user shall be taken.

Now that we understand why image maps are used, let’s discuss them in search engine optimization terms. Images maps are complex and look something like this:

alt=”page one”>

alt=”page two”>

You can see that there are complex numbers and variables that drive where the user shall be taken. For this reason image maps are not search engine friendly; and if used, one should always use a search engine friendly secondary form of navigation - like hypertext links.

Framed Navigation

There are many sites on the Web that are built with frames. Frames tend not to be search engine friendly for many reasons. One of the most obvious reasons is that it gives search engine spiders a challenge determining which file is the primary site content.

***Wisecrack [Finally somewhere the spiders start thinking and doing some work on there own rather than depending on us to make there life easier think it should be the other way round they should make our life easier].

Think of a framed site as a site that has many sites within it. So one might build a site in frames to leave the side bar navigation in a static position on the left, while giving the Web user the ability to scroll up and down on the right for the page with the content. Normally, when one clicks on a hyperlink within the left side frame box it will generate an action to replace the contents of the frame to its right. However, search engines do not know to look in that right frame and it stays within the navigation frame missing out on all your content. As you can see, the more frames utilized within a site the less search engine friendly the site is.

There is an acceptable standard available that can achieve the look of frames while making your site much more search engine friendly. This standard has been released by the World Wide Web Consortium (also known as the W3) and is known as CSS or Cascading Style Sheets. I will not be getting into the specifics of CSS in this article.

If you insist on using frames, there are some guidelines you should follow to help increase the search engine spiders’ ability to index your pages.

- Make sure that you include links from frameset to your internal pages

- Try to submit each internal page to search engines

- Try to obtain links from external sites to your internal pages

- Include text links at the bottom of each page

- Include breadcrumb trail at the top of the page

- Include text links within body text

- Build a site map that links to each internal page

- Utilize the noframe tag

Conclusion

Finally we are done I don’t need to do anything now, it’s now you who has to start working on the navigation of your website, its rest time for me now.

As you can see, there are many methods of performing an internal linking strategy, each with its pros and cons. While each method has its advantages, I always recommend using secondary hypertext links at the bottom of each page and also recommend building a simple site map that contains a link to each internal page of your site.

Everyone today knows what is Google Sandbox as it was put into action back in March 2004. All the new websites are put into an initial probation status by the sandbox filter. New websites may get into Google’s SERP’s relatively fast and may also carry out well for a couple of weeks. The filter when applied to the new website it is referred to as being put in the ‘sandbox’. The new websites will still be shown on the results page but actually won’t rank good regardless of how original and optimized content is there and the number of quality inbound links your site has. The job of the filter is to hold back new websites from having immediate success in the SERP’s. Don’t be surprised if your ranks are decent in all the major engines but the rankings in Google are not up at all, you must have probably been sandboxed.

Webmasters all over don’t like the Google Sandbox but an effective webmaster will always make a website taking sandbox as an opportunity that even Google cannot reject.
Guys to help your site break-away from the sandbox you may apply these steps which are definitely going to work for your website:

a) The layout of your website should be changed.

b) New and informative content be added to the site.

c) Submit the articles with the name of your website attached to boost the link popularity.

Google ranks all the websites in the same way like in the past keeping the basic elements of ranking same but it will continue to change the process of evaluating inbound links and quality of the content. There are some people who say that it takes 4 to 12 months while some say it takes only a few weeks to come out of the sandbox but be sure if you don’t do anything your website may not be released from the sandbox.
Always remember that the sandbox is there to only reduce SE spams and not to hold people back from their success. Google favors websites which are offering good, relevant and quality content and it still relies on the natural voting system to establish the PR.

The Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Start your search by entering your own keyword phrases or a specific URL. You can then add new keywords to the green box at the right.

To test the keyword tool follow the following steps:

Step 1: Visit the keyword tool

Step 2: Enter a keyword such as ” Webhosting UK
Step 3: Go to the drop-down menu and select the right option as per your need.

Google displays the result in the form of bars. The result includes the total search volume month by month and it also shows the month in which the search rate is maximum.

Anchor Text
Anchor text refers to the text that composes a link to another web page or resource. In the HTML link example that follows,
Here’s an example, WebHosting UK, in which “WebHosting UK” is the anchor text.

Back Link
Backlinks are the incoming links to a website or web page. Also called inbound links or IBLs.

Cloaking
Cloaking is a system of delivering custom content to a spider but hiding the code and / or content from a user. Cloaking can be a dangerous method of getting listed in the search engines and may not be recommended.

CPC
CPC or Cost per Click advertising means you will pay a certain price every time your banner ad is clicked by a user, regardless of how many times it is displayed.

CPM

CPM means Cost Per Thousand impressions. It is the price paid by an advertiser for a web site displaying their banner ad a thousand times.

Indexing
The process by which a Search Engine spider visits your web page and collects information about it.

Keyword / Keyphrase
A word or phrase that you type in when you are searching for information in the search engines. Also called ‘search terms’.

Keyword density
Keyword density calculates the percentage of keyword words and phrases compared to the total of words in your web page body.

Keyword Stuffing
Keyword stuffing is considered to be a unethical Search engine optimization (SEO) technique. It is the needless repetition of a keyword or keyword phrase in order to get higher ranking on search engines and this keyword or keyphrase may or may not be visible to human visitors.

Link Farm
A set of web pages that have been built for the sole purpose of increasing the number of incoming links to a web site. This is done in order to increase link popularity and search engine rankings. These types of pages are penalized by almost all search engines.

Meta tag
A meta tag is an element of HTML that often describes the contents of a Web page, and is placed near the beginning of the page’s source code. Search engines use information provided in a meta tags to index pages by subject.

Reciprocal link
A Link on one website that connects to another website containing a link back to the original site. This is a proven way to build link popularity which is now an important component of achieving high search engine rankings.

PR
PageRank (PR) is a numerical value which represents the popularity of a website. This is status given to websites by google.com

Search Engine Spam
In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings.

Title Tag
The tag that defines the title of the web page. It is probably the most important page element that influences the ranking of a page.

Note: I know there are still many Seo terms remaining; feel free to post the remaining seo terms.

Supplemental result pages are generally pages that Google has determined to be secondary to other more relevant pages that Google has indexed on your website. These results usually only show up in the search index after the normal results. It’s a way for Google to extend their search database while also preventing questionable pages from getting massive exposure through the search results. For example pages may be orphans, doorway pages with no inbound links, empty pages or have content that Google cannot index . SERPS from the supplemental index are shown only where there are very few matches shown from the main index.

There is nothing particularly bad about supplemental results but due to their position in SERPs they generate very little or no traffic. the result may eventually disappear from the SERPs. Since supplemental results are not trusted much and rarely rank they are not crawled often either and are generally not trusted much and it is also likely that links from supplemental pages do not pull much weight in Google.

Supplemental updates are infrequent and results can stick around for up to a year. If a large proportion of a site’s results are supplemental, sometimes the whole site can go supplemental except for the home page, which would affect your site’s optimization efforts and traffic badly.

Supplemental results are also result of Google finding near duplicate pages in terms of meta-data, content or URL. Duplicate content means that you are not wholly in control of this process and it will dilute any optimizations that you make and may result in parts of your site not being properly indexed. The usual causes resulting into duplicate content are multiple hostnames and database driven dynamic websites where different URLs can refer to the same page.

The best way to avoid supplemental pages is by ensuring that every page within your site uses unique content and provides excellent and relevant information. This way you will have a better chance of having Google determine that your pages are second to none.

Negative keywords:

Negative keywords are used in keyword advertising to prevent ads from being shown when the search terms contain the negative keywords.
Negative keywords can have a tremendous impact on ROAS by significantly reducing the number of clicks by poor quality leads.

ROAS:

ROAS stands for Return On Advertising Spending and represents the dollars earned per dollars spent on the corresponding advertising. To determine ROAS, divide revenue derived from the ad source by the cost of that ad source. Values less than one indicate that less revenue is generated than is spent on the advertising.

How Negative Keywords Work?

For intance, your website provides paid hosting and you use webhosting as one of your broad keywords, it is important that you specify what keyword phrases do not apply to your hosting services. You can use free hosting as one of the negative keywords. When you do this, nobody searching for free hosting will be able to see your ads and therefore, you reduce the number of click throughs that are not convertible to customers.

If you provide website services but does not offer website design, you should specify it in your negative keywords in case you use website as one of your general keyword terms. This way, no one seeking for website design will land on your website.

Negative keywords give your ads only the most targeted site traffic – and only the traffic that has the potential to be converted to customers. Remember only to be very careful in the choice of negative keywords.

1) To get top ranking in Yahoo and other directories like Dmoz ect. you should select a proper domain name. The domain name should be keyword rich because Yahoo gives more relevance to sites with keywords in their domain name.

2) Sites which are placed higher in directory structure are given more relevance than sites which are placed lower or deeper.

For example a site listed in category -
B2B/Business_Opportunities will be given more relevance than
a site listed in category -
B2B/Business_Opportunities/Directories

3) While ranking Yahoo! considers keywords in the directory structure.

For example, if someone is searching for “webhosting UK directories”, a web site listed in category - computer/Internet/webhosting_uk/directories will be given more relevance than a website listed in category - computer/Internet/webhosting_uk

4) To determine ranking Yahoo does not spider websites. It ranks web sites based on keywords in domain name, title and description. So having META tags does not make any difference to your listing.

5) DO NOT try to stuff as many keywords as possible into the description. Yahoo! editors are notorious for cutting down the description if they sense even slightest hype. Try to avoid words such as - no.1, proven, turnkey, exciting etc.

5) In the description part don’t try to stuff number of keywords. Yahoo! editors are notorious for cutting down the description if they sense even slightest hype.
Also, make sure that the heading of your home page is the same as the description you provided for your site. There should be no confusion in the mind of the editor reviewing your site.

6) The business name and the domain name must be same because yahoo use the business name as the title for your listing.

7) Content is the most vital part of the website so your website should be content rich.
This is very critical for two reasons. One - to get your site accepted by Yahoo! and Second - to maintain and get a higher listing.

Next Page »