It is important that your blogging software generates descriptive file names for blog posts. It is helpful for search engine spiders & human readers.

- Get some inbound links to your blog. High quality inbound links result in high search engine ranking. Current search engine algorithms value links to your blog. This means that if your blog is having inbound links then your blog will get high search engine ranking.

- Submit your blog in Blog directories. Blog directories help in getting inbound links to your blog. Inbound links coming from blog directories helps in search engine ranking.

Blog is a marketing tool, but helps only when you use search engine optimization techniques for optimizing your blog, then it will definitely attract more traffic.

Visitors will judge a sites performance on its ease to use & its physical attractiveness. Ease of use breaks down into three attributes;

1. The website downloads quickly.
2. The first page is easy to understand.
3. The visitors find it easy to navigate to other pages that open quickly.

The sites physical attractiveness is determined by the following factors;

1. The individual pages are clean looking & not overly crammed with content.
2. The type faces & fonts sizes are very readable.
3. The site makes good use of color.

Like this way all these factors facilitates repeat visits.

Knowledge Based Expert System (KBEs) is an information system which adds a knowledge base to the database & other types of computer based information system. Knowledge base is a computer accessible collection of knowledge about a subject in a variety of forms such as facts, rules of inference, frames & objects.

Components of knowledge based expert system-

1. Knowledge base- It is a database of knowledge consisting of the theoretical foundations, facts, judgments, rules & experience. It is a structural storage with facilities of easy access.
2. Inference Mechanism- It is a tool to interpret the knowledge available & to perform logical deductions in a given situation.
3. User-control mechanism- It is a tool applied to the inference mechanism to select, interpret & deduct. The user control mechanism uses the knowledge base in guiding the inference process.

E-business describes the use of electronic means & platforms to conduct a companies business. The advent of the internet has greatly increased the ability of companies to conduct their business faster, more accurately over a wider range of time & space, at reduced cost, & with the ability to customize & personalize customer offerings. Countless companies have set up Websites to inform & promote their products & services. They have created Intranets to facilitate employees communicating with one another & to facilitate downloading & uploading information to & from the companies’ computers. Companies have also set up Extranets with major suppliers & distributors to facilitate information exchange, orders, transactions & payments.

Any company that registers a trademark has the right to protect their trademark. That company can intimate you by way of a notice that your domain name is infringing upon their trade mark. Your domain can be considered as infringing upon their trademark if it can confuse the public and lead them to think that the trademark holder is affiliated with your Web site. Such trademark holders can sue you for infringing their trademark. The courts will have to conclusively decide whether the domain has the potential to confuse the public in such a way. It is immaterial whether the trademark holder company has actually incurred any losses owing to the Web site/domain in question. Once it is so established the domain will be declared to be infringing the trademark.

The key to success

The Web Hosting industry is not a very old industry. Yet, it is growing with leaps and bounds. The technological growth and the constantly increasing demands of the Webmasters has made the Web hosting business quite dynamic. The key to success for the Web hosting companies is an absolutely quick,warm,efficient and reliable customer service. As a matter of fact, warm and efficient service is inevitable for the success of any business which requires after sales service. However, so far as Web hosting business is concerned, an improper service can be fatal to the business.

For an upcoming Web host excellent service can be a powerful weapon to combat the big competitors. Big hosting companies may sometimes find it difficult to support a huge number of customers. The new entrant in the field can certainly take advantage of this lacuna on the part of the big players. It is, however, necessary that this new host keeps on enhancing its customer support infrastructure. Otherwise, the customer service provided would not suffice the requirements of the customers after a very short span of time.

Following tips are worth implementing:

1.First, thank them for contacting you.

2.Answer the tickets in a polite and pleasant language.

3.If the support tickets or support requests are answered descriptively, the need to resend tickets concerning the same issue will be eliminated.

4.The answer must be accurate. Don’t give vague solutions.

5.While concluding the reply don’t forget to reassure that you are always ready and willing to assist them.

6.Inform the clients about the planned downtime. They would definitely appreciate and value this service.

7.Maintain the list of the clients’ off-server e-mail addresses to inform them in cases of any unforeseen situations.

Ability to answer a customer’s question is very important. But to answer their queries with professionalism and warmth is equally crucial.

Marketing techniques

The success and stability of the business depends upon its marketing strategies though the investment in terms of money that one needs to make in a reseller Web hosting business is quite negligible.

Targeting the right audience is very important. Many people who use Internet quite frequently would sure know about reseller hosting as much as you do. They would, obviously, prefer to purchase hosting packages from a full fledged Web Hosting Company. Thus, a reseller’s potential customers are those who are less net savvy. His clients would be mostly such people who wish to host a personal static Web site.

Hosting a professional web site to display his packages and offers online would help the reseller in taking his business to great heights.

Last but not the least. The reseller should not ignore his offline or niche market. He should employ all the conventional and effective ways of marketing in the local market. This would include publicity through media, banners, telephone directories,business cards, etc. Business cards might sound old fashioned but it is the cheapest mode of publicity for any new business in the local market. The marketing expenditure should grow proportionately with the growth of the business.

The marketing strategies should be revised from time to time and implemented in the most fruitful manner. This would result in a better conversion vis-a-vis the expenses incurred.

The importance of Web forums

A forum is primarily a place where a number of people come together to discuss on topics of their interest. The people so assemble together are also called a community in the forum culture. They exchange their views, ideas, thoughts and issues faced by all or some. The community members seek help of other members regarding some critical matters. People have often found forums very useful as they not only get answers to their problems but they get a variety of opinions and views also. It helps them in arriving at a solution for their problems. Forums would soon become indispensable in the Software and Web world.

Although advertisements on such forums are generally considered to be SPAM, practically all forums allow you to create a signature file whereby you can place your description, the link to your Web site or link to subscribe to your newsletter. At the end of every post that you make on the forum your signature file automatically gets attached. It allows people to click on the link of your Web site.

People generally seek help through forums for resolving their issues. If you provide a practical and implementable solution based on your own experience, there is a probability that the concerned user would visit your Web site by clicking on the link in your signature.

When the questions asked by some other members of the forum are directly connected to your business or product, instead of answering them right away you may persuade them to click on the link. You may make such remarks: “Oh you would certainly get the right solution here…” and ask them to click on the link in your signature or separately place it immediately after your comment. Soon your subscriber base would also enhance. However, if your answer is worded in a more warm and friendly manner, you may be able to win their trust as well. To illustrate, you may reply thus: “Hello Mr. XYZ, there are many ways of tackling this problem. You may try this method (briefly give the solution here). If you need further information in this regard feel free to send me an e-mail. I would be glad to help you.

Ideally, you should host your own forum and invite people, especially your own esteemed customers, to join the forum. Your customers would ask questions on matters concerning your business. This serves as an opportunity to satisfy them by giving prompt answers and support. A warm and healthy bond so developed would eventually lead them trust you more. These clients would not only be satisfied themselves but also be your best advertisers. Whenever they will share their experience with anyone in search of products/services you deal in, you are sure to get a new client.

Increase in incorrect use of META tags, like keyword stuffing & using fake keywords can decrease your chances of gaining top search engine results as they do not produce much effective outcome. But it is imperative to add Meta tags in process of SEO as they give a boost to the overall performance.

Primitive & earlier Search engines had been encouraging Meta description as a part to know the contents of a website. Therefore with liberal use of Meta tags, websites used to emerge on top slot of SEO ranking. But with advancement in coding technology, search engines no longer rely on such old techniques. They assess the total site & create their own knowledge of the content in the web site. Therefore Meta tags have lost the capability to uplift site to top rankings. However if effectively used, with a combination of SEO can produce a desirable result.

Bear in mind the following aspects :

Short is Success: It is not how many characters are allowed in a domain name that matters. It is the length that matters. It is needless to say that short names are easily memorized. If you want your visitors to visit your site again and again, keep your domain name compact. If it is not possible to get a domain identical to the name of your company/business, choose a very catchy and easy to remember name. Remember, a relevant name may not bring you business but a catchy name for which enough efforts are taken for branding would sure boost your business online.

Dot Com: For a commercial/business Web site .com is the best option. The first extension most Net users(both veterans and newbies) search is .com. Another reason being that the .com extension is so old that it gives an impression that your Web presence is sufficiently established.

Don’t make this mistake: Never ever select trademarked names. Period.

Be really quick: The probabilities of good short domain names getting registered are so high that a fraction of a minute can make a difference. Don’t waste a second. Even though you are in a dilemma, register it. It won’t cause more loss than what you are likely to incur if someone else takes it.

Two is company: It is advisable that you register a .net along with .com so that no one else takes it. If the same name(which may be relevant to your business) with another extension is owned by another business, you are likely to lose a considerable amount of traffic. You need not host a separate Web page for each of the two. Several domains can point to the same Web site.

No spaces, no symbols: Only letters, numbers and dashes are allowed in domain names. But domains are not case sensitive. We can forget such fundamental aspects at times.

May seek opinions: You may take a few views as regards the name. But remember, too many cooks spoil the broth!

It doesn’t cost much: Check the cost with different registrars. Don’t pay unduly high price.