SEO efforts can be divided into three basic elements Code, Content and Linking. All these elements are important in search engine ranking. Following points will focus on their effectiveness.

Code
Code is an important element, but it is ignored by many search engine optimizers. Without code, search engine bots are not able to access content. Content is always kept in code, so code helps search engine bots to go through the page.

Code of the site must be short & well optimized. You should check following points;

1. Your code is working fine or not.

2. Browser compatibility.

3. Orphan pages

Content
Content is very important. Search engines treat content specially. Search engines consider writing techniques like heading, sub-heading, etc. If keywords are in content then search engines automatically find those keywords & which helps in search engine ranking. It is important to use keywords in right position such as headings, sub-headings & in starting of paragraph.

Linking
Linking is important for PageRank. It is divided into two types onsite & offsite linking. Onsite linking is either internal or external. While Offsite linking means inbound links which are pointing to your web-domain from other web-domain.

In link-development it is important to focus on following points;

1. Link must be one way.

2. Link title & description should be much focused.

3. Links from relevant sites.

4. Submit your site in directory. While submission select most relevant category.

If you use your simple common sense you can combat online fraud to some extent, Here are few suggestions that you can implement to avoid online fraud orders.

You should be suspicious when;

1. You recieve an order for a very expensive offer or large amount, the fraudsters generally tempt to choose the expensive offer/plan.

2. Order recieved without proper billing address etc.

3. You should have general awareness from those geographical areas from where large fraud orders are being originated. You can block those IPs.

4. If they provide you phone number ask so many questions, these people are liers ,engage them in conversation, try to catch them in lie and making mistake and flag that order as suspicious and fraud order.

5. A fraudster will generally try one card and if that fails, move on to another card, you can check the decline code, as this generally means that the card account they used has been closed for fraud hence no further order attempts from that person should be allowed.

You can also add a message on your site that “We screen diligently for credit card fraud” may be enough to cut fraud attempts by atleast fifty percent.

I hope this will help you.

If you are planning to start your website/blog or are ready to commence your web presence, you should have certain knowledge to create a better platform for yourself.

1. Learn HTML Basics: If you plan on creating your own website, then you be proficient or at least know the basic html language. You may get a ready template, but if you have to make some minor changes, html knowledge will come handy. You can learn some basic design tags that may revamp the look of your site

2. Gain proficiency in CSS: Cascading Style Sheets (CSS) layout is the layout to be used as it does not use table format. CSS has many advantages, easy to load, modify & takes a very short time in creation. So, if you have an option, use CSS.

3. Know Server side language: Server side language like PHP & ASP are great, if you want to create a dynamic websites or forums, etc. It will take time for you to master them & use them to create a good website, but it would be worth it.

Also do extensive researches on your niche subject or what you want create & master those tools accordingly.

Domain Parking

Whenever someone plans to have a Web presence (either for personal or professional reasons), he needs to register a domain name for his Web site. The next thing he requires to do is to buy a hosting package from a Web hosting company to host his Web site. But, if the person is planning to host his site at some point of time in the future wishes to reserve a suitable domain name for his site, he may park a domain. He would not host his site immediately. But there is a “holder” page that can be seen when the domain name is put in the URL bar. The holder page lets the viewer know that the site is under construction.

Sometimes, however, no site is hosted for that domain name and the person who owns the domain name may eventually sell the same. Some actually register short, effective and catchy domain names to resell at a higher price. In either case the domain remains idle until it is utilised or sold off.

This is conventional way of domain parking. Nowadays, some sites make it possible to link your parked domain with a lot of other Web pages which have such content that is relevant for your Web page’s expected visitors. Thus your holder page has a highly keyword rich content which gets updated regularly. This may be a source of generating revenue. But, one needs to verify the pros and cons of it.

Web design of the site is an important factor to the site’s success, visibility and profitability of the business. Internet is the first place that potential clients look for when searching for a business to satisfy their needs. A well designed, clearly presented and informative website will ensure them of the expert service available from the business. A web presence means the possibility of generating customers from all locations of the world and it also means that regular updates on new services or price can be posted to inform customers effectively. Like this way, the web design of a site can be a ticket to success.

What is CSS?

CSS stands for cascading style sheets. They are the new technology used to layout and style web pages.

For long tables were the only tool available to the web developers to layout their web pages. But with CSS support becoming common, you now have a choice. Both have their strong and weak points.

The advantages of tables.

1. Tables have been much longer than CSS, so even today it is easier to find someone who can do a layout in tables.
2. Most of the WYSIWYG editors output table driven layout.
3. CSS support can be buggy, especially in older browsers. So your web pages may display differently in different browsers.

The advantages of CSS.

1. Tables were never designed for layout. So you can get only limited control over layout with tables. CSS is designed for layout. With CSS you can get pixel level control.
2. CSS decouples design from content. So it makes it easier to enforce a standard look and feel across your website.
3. If later you want to change your sites style, it can be as easy as changing one import statement and using external CSS.
4. With nested CSS, pages become large unnecessarily. Moreover until the whole tables is downloaded no part of it can be shown. This leads to a slow website.

With CSS support becoming common, there is no compelling reason to prefer tables. With CSS you get much more control and flexibility. So unless you are unwilling to spend time learning CSS, upgrade to CSS.

Different types of webhosting features :

1. Bandwidth :

The first thing when looking at purchasing a web hosting account is how much bandwidth they give you. For every file that is transferred from your site, it takes up a small amount of bandwidth. If the file is 1Mb is size, it will take up 1Mb of your bandwidth. This is usually given in Gb, or Mb (1024Mb = 1Gb) but you should look for at least 2Gb of monthly bandwidth. If you go over this in a month, the company will charge you extra usually per Gb or Mb. However, make sure they allow you to go over by around 500Mb because you might get a good month and go over slightly. Finally, ensure they do not suspend you account if you go over. This is also known as data transfer.

2. Diskspace :

Self, explanatory – this is the amount of space you have on their server to store your files. This is usually given in Mb. The company may bombard you with the space in the hundreds or thousands of Mb, but you actually don’t need that much. The Olate site is only 4.7Mb! Look for around 100 – 500Mb as a minimum. Again, as with bandwidth, if you go over then they will charge you – usually though, you can’t go over and they will warn you when you are approaching your limit. You can then buy additional space. Also known as web space.

3. Control Panel :

This is a must with all accounts as it allows you to manage your website – setup e-mail addresses, manage the database etc. Many hosts will provide a demo of their control panel for you to see. It should be fast and easy to use.

4. Windows Hosting:

This is where your account is located on a Microsoft Windows server allowing you to use ASP, .NET, Access Databases among other things. The usual web server is IIS5.

5. Unix/Linux Hosting:

This is where your account is located on an open source Linux or Unix server, commonly Red Hat Linux allowing you to use PHP, SSH and MySQL. The usual web server is Apache.

6. Domain Name:

This is an essential part of hosting – having your own domain name (like olate.com) that points to your disk space. Some companies will allow you to register the domain with them, although it is usually cheaper to do it via an independent registrar and then transfer it in to them. Beware of free domain names as the company may actually own your domain. Always ensure it is registered in your name and also find out what happens if you want to leave them and if they charge to move the domain away. Don’t go with a host that does charge.

7. FTP:
FTP allows you to move files from your PC to your web space so they can be displayed to the users. This is an essential feature and must be available 24/7.

8. POP3 E-Mail Accounts:
These are individual mailboxes that messages are delivered to and each have their individual username and password. You can then give an address to each staff member – contact@domain, sales@domain etc. You should expect at least 10 of these, although the more the better. You may have to pay for additional boxes. Also known as mailboxes.

9. SMTP Server:
POP3 is only any incoming mail system. If you want to be able to send messages via your account without using your ISPs mail server, then you will need an SMTP server. Some hosts do not provide this and you may have to ask them if you really need one, although your ISP should provide you with one.

10. Catch All E-Mail Account:
If an e-mail is set to sles@domain when it should have gone to sales@domain, then usually it will be returned to the sender with an error. However, if you have a catch all account setup, then the message will be sent to that instead, which can be forwarded to your own address. That way you catch any e-mails sent to the wrong addresses.

11. Auto Responder:
When an e-mail is sent to an address with an auto responder setup on it, a message of your choice will be sent to the sender in response. This could be a thank you message for their order, or a message to say you will respond within 24 hours, for example.

12. SSL:

Provides 128bit secure connection between the browser and the server making sure all data is transmitted securely with no chance of interception. Creates the small padlock in the bottom of the browser.

Interesting comparisons between Organic and PPC listings, everybody wants to know which is of more worth and value, I would say that both have different preposition and benefits. Here is list of elements between both organic and PPC with their pros and corns.

Organic Listings

1. Long Lasting Effect

2. Slow Results

3. Low Cost

4. Less Control Over Ranking

5. More Clicks Than PPC

6. No Management

7. No Monitoring

8. Assumption

9. Gigantic Exposure

10. More Text Space

11. Uncontrolled Title And Description

PPC Listings

1. Effect Depends On Budget

2. Quick Results

3. Expensive

4. Complete Control Over Ranking

5. Less Clicks Than Organic

6. Complete Management

7. Complete Campaign Monitoring

8. Authentic

9. Limited Exposure

10. Less Text Limitation

11. Controlled Title And Description

I’m sure, this comparison will help you take better decision and best use of your hard earned money, both these marketing are very effective in different scenarios, if you have big budget you must go for PPC first and also keep organic as secondary marketing for long term. If you have small budget then organic would be an excellent choice with some paid listings in directories and industry related portals.

Some of the tasks performed by an ethical moderator include:

- Promoting the board to obtain new members - all boards need a constant flow of new members to survive and prosper. Without new people visiting and posting, the board tends to become stale and useless.

- Gently keeping the subjects reasonably on topic - There is usually no need to bring out the sledgehammer. A simple note here and there is all that is necessary in most cases.

- Keeping the old members happy and making new people feel welcome - This is a very critical function of any moderator. The board must be useful to both groups to thrive.

- In extreme cases, removing hostile entities - some people just want to cause trouble. A good moderator knows the difference between a trouble maker and someone who is upset or does not have the best social skills.

- Actively contributes - This is a must for all good moderators. They must contribute constantly to their own boards to keep the conversations going.

A very important fact that must be remembered by all ethical moderators is they don’t need to agree with a post - they just need to keep things more-or-less on topic and civil. Boards with moderators which attempt to crush all opposing views quickly degenerate to hell holes of deleted posts, banned members, flame wars and constant disruption and agitation.

If you have thought to create your site using ASP, Window Streaming Media, Frontpage, ASP Access, MSSQL and .NET environment then you shall need to use a Windows host. Otherwise you should look for Linux hosting as it is more expensive to set up and run a Windows server.