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September 2006


Keyword prominence is the placement of your keyword within a webpage, the higher the keyword appears on the page the more importance is given to that keyword. It is highly recommended that your most important keywords be placed close to the top of the HTML page, but it’s not just the body text which counts for keyword prominence. Here are my tips for optimizing your website for the best prominence:

Title Tag - Include your most important keyword at the start of the title tag. Including the keywords in the Title tag increases the relevance of your web page, when someone searches the web with that keyword.

Meta Tag - for the meta keyword and meta description tags make sure you use your most important keyword(s) close to the start.

H1, H2, H3 tags - In Header tags try to start with your keyword, an example could be “internet marketing ebook that doesn’t contain any hype” Make sure you don’t just use the keyword in the H1 tags if you can help it, doing so could make your site look spammy.

Body text - The first sentence of your body text is quite important from a search engine point of view, try to use your keyword in the first sentence of the body text.

Introduction to Struts

Apache Struts is a free open-source framework for creating Java web applications.

Web applications differ from conventional websites in that web applications can create a dynamic response. Many websites deliver only static pages. A web application can interact with databases and business logic engines to customize a response.

Web applications based on JavaServer Pages sometimes commingle database code, page design code, and control flow code. In practice, we find that unless these concerns are separated, larger applications become difficult to maintain.

One way to separate concerns in a software application is to use a Model-View-Controller (MVC) architecture.

Basic idea behinds MVC architecture is to separate your business logic and presentation part separate.so if design changes it does not affect business logic.

The Struts framework is designed to help developers create web applications that utilize a MVC architecture.

The framework provides three key components:

  • A “request” handler provided by the application developer that is mapped to a standard URI.
  • A “response” handler that transfers control to another resource which completes the response.
  • A tag library that helps developers create interactive form-based applications with server pages.

The framework’s architecture and tags are buzzword compliant. Struts works well with conventional REST applications and with technologies like SOAP and AJAX.

This framework enables design and implementation of large web applications to be handled by different groups of people. In other words, page designers, component developers and other developers can handle their own bit of the project, all in tandem and in a decoupled manner. It features I18N(internationalization), a powerful custom tag library, tiled displays and form validation. It also supports a variety of presentation layers, including JSP, XMl/XSLT,Java Server Faces (JSF), as well as a variety of model layers, includingJava Beans and EJB.

The Spam Assassin is software for scanning email messages & determining their probability of being a spam, and reporting its outcome. The software compares different parts of email messages with a large set of rules. Each rule adds or removes points from a message’s spam total score. A message with a substantial enough score is labeled to be spam.
Spam Assassin is an e-mail spam filtering system that sits side by side with account with us to help block, mark or filter out mail you don’t want.
Spam Assassin can be activated from Cpanel, under the “Mail” box section. Here you will know if your Spam Assassin is currently enabled or disabled. Clicking the boxes to enable or disable Spam Assassin is how you can turn it on or off. To configure the Spam Assassin settings click the button that reads: “Configure Spam Assassin (required to rewrite subjects)”
Spam Assassin lists comprehensive information for your knowledge, some of these aspects are:

Required hits - The number of e-mails received before marked as spam.
Rewrite subject - The subject conveys Spam Assassin if it should rewrite your subject line or not as you define.
Subject tag - What the spam is marked with in the subject line. (Usually ***SPAM*** or something else that could be picked up by your own mail filters on your mail client of choice)
blacklist from - An e-mail address you definitely want to be marked as spam. (you could also use *@something.com to get every email from that address filtered)
whitelist_from - An e-mail address you definitely do NOT want to be marked as spam. (you could also use *@something.com to get every email from that address NOT filtered)

Once you’re done, just hit save and whatever you defined on the earlier page will now be in effect. If you picked to rewrite the subject, then you could now go into your mail client and write a new “rule” that would filter all mail with “***SPAM***” to go into a SPAM folder so that you could check it from time to time making sure you did not get any false positives.

You can turn your spam box enable and disable from the same page as Spam Assassin. It’s just that easy! With the recent upgrades to Cpanel, the Webhosting technical support team has been taking care & implementing the latest Spam Assassin versions. Spam assassin for Outlook is also available.

Does your web site looks cluttered? Do your site’s visitors have trouble finding content they are looking for? You may have come accross sites whose pages are completely without organization or structure. This is where an effective website navigation comes into picture. The primary purpose of website navigation is to help the visitors move forward and help them find the pages of information they are looking for. This is incredibly important from the marketing and promotion perspective of the site.

The navigation should be easy and user friendly so that the visitors can easily browse through the site and move from one page to another without getting lost or confused. This again is very important if you want to get repeat visitors to your site. If the site’s navigation is user friendly and a visitor can easily find the information he needs, chances are he might come back to your site later.

A few tips to make your website navigation effective-

1. While Designing the website navigation try and avoid special effects like Flash, Java and Javascript in it.

2. Keep the navigation meaningful and be precise with the text on it so that users know immediately where the link will take them.

3. The navigation should appear on every page of your site. Although there’s no need to have identical navigation, the basic structure should be the same throughout the site, with changes only to indicate location within the hierarchy.

Entrepreneurs spend a lot of money to build a website & later use search engine optimization techniques. They find a web designer first and then an SEO second. These people incur hundreds of dollars to create a new unique website, only to realize that there are a lot of aspects that must be recreated to have an optimum SEO campaign.

Edit the title tags:. There are three spots in the head tag that you will want to be able to either edit yourself or have your SEO edit it. They are the page title, the description Meta tag and the keywords Meta tag. Controlling these tags for each of your top level pages, will be beneficial to your websites success in the search engines.

Simple coding. You need to define all design aspects & different types of text on your site, in a separate CSS file. This means that you want to avoid using as many tags as possible,specially font, size and color tags. The most important thing your site can be doing is making it easy for search engine robots to scroll through the code of your website and follow all the links that it finds. When there is lot of unnecessary code, it makes it a lot harder for them, thus damaging your SEO campaign.

Editable Content. The text within your main site is one of the most important areas for you or your Optimizer to assist your site in augmenting its rankings. This is because search engine algorithms will change in course of time, and that might mean that a strategy that was implemented in the past might not suffice, so you must be able to change it to keep track with the most up to date SEO techniques.

So you have decided to switch over to a new web hosting company. The following suggestions will assist you make the transfer simpler.

I. Ensure that the new web hosting plan you’ve chosen offers you the storage capabilities to handle all of your current website storage requirements. If your website is 150MB, you need to make sure your new hosting plan offers that much space, or more

II. How does your present web host determine what your storage amount is used for? Find out what your current and new host includes in your plan’s storage amount. Are your emails and log files counted towards your total storage, or just your web files?

III. What operating system does your current hosting plan use? Windows or Linux? Sometimes this may not affect your hosting plans; in other cases it can make the difference between a websites.

IV. Find out if your new hosting plan delivers you the same bandwidth that your current host provides. You don’t want to be bothered by sudden extra bandwidth charges.

V. Does your new web hosting plan offer you the same amount of email accounts, auto responders and mail forwards that you presently use?

VI. Does your website utilize a shopping cart that your current hosting plan delivers? Can you move the cart to your new host? If not, does your new host have a suitable shopping cart replacement plans?

VII. If you are making use of any scripts on your site, ensure that your new web hosting company supports all your scripts.

VIII. Don’t forget to set up your existing email accounts on your new hosting server before transferring your domain name to the new server.

IX. Do you know how to properly upload your site files & data to the new server? If you don’t know perfectly, you’ll need to find out if your new web host’s technical support technicians will upload your files for you. Some hosts will do this for free of charge while some will do it for a fee.

Once all your files are uploaded to the new Hosting Server, you’ll need to check that your website looks and functions properly on the new server.

FTP Hosting:

Sending a large file can be quite a problem, the larger the file; the bigger the problem. This can be a frustrating problem if not tackled; but there is way to get rid of this dilemma.
The best solution is to send large files via Internet by sending through an FTP Hosting service. FTP stands for File Transfer Protocol. FTP Hosting is simple and efficient service. FTP hosting permits you to upload files of any size to a secure storage location on the Internet. Once you’ve uploaded your files, the recipient of the files can download them at will.

CHOOSE THE RIGHT COMPANY:
The provider of the “FTP Hosting” service should have an excellent business track record. Select a hosting company that has been in business at least 2 to 4 years.
Their web site should provide an evidence of their length of time in business and references, if they have any.

OFFER TRIAL PERIOD:
Look for a web hosting provider that guarantee’s their service & ask for a 30-day free trial period. The hosting company should permit you to cancel within 30-days and pay nothing if you’re not totally content with the hosting service.

GOOD BANDWIDTH:
Enquire about the FTP Hosting company’s bandwidth capacity is available for file uploads and downloads. Avoid any company that limits the amount of bandwidth available for transferring files. Look for a company that can provide you with good bandwidth.

EXCELLENT TECHNICAL SUPPORT:
Steer clear of any web hosting providers that do not answer to technical problems. There are lots of FTP hosting providers out there that have cheap prices but they do not provide the support you may need. Once in a while, you will have a question or problem and you will want to speak with a live person.
Ensure that “FTP Hosting” company provides you with a valid phone number to call, a toll-free number. If you have any difficulties, you will want to speak with someone.
Choose a company that provides you with a technical support phone number, not an email address. Make sure they answer the phone and provide the best support you were looking for.

FTP Configuration - Tutorials on how to configure your FTP account in FTP software.

Search engine optimization or more popularly known as SEO has gained much popularity due to the fact that it can bring a particular site in top searches or atleast prominent search engine rankings. Search engines have been over hyped by media with their miracle solutions. If you are thinking that implementing SEO will rocket your site on top rankings in a day or two, then stop dreaming.
SEO is a slow continual process, when implemented with conscious efforts can yield good results, even top rankings. A systematic approach is necessary for creating a successful site. SEO needs complete revamping of design, images, text & blog concepts.
Is SEO Necessary?
That depends on your outlook on your blog’s position, if you want your blog to be displayed on the first page of search engine rankings. Get realistic; there are currently 40 million websites (or maybe more!) & 50 million blogs around the world, with every site trying to be on top 10. But don’t get disheartened by the statistics, your blog’s position depends upon your site’s main topic.
For e.g. If your site is on the current technology, there are 7,916,066 for technology already present. You will have to go a long way to the top.
But if your site is on the subject wood carving, you may have to fight with only 34,072 for wood carving, a relatively easy target. Creating a unique blog will be advantageous to you in every aspect; youwill learn in future posts.

Once you’ve decided what information you want to blog about, you can turn your focus to SEO. Copywriting for the search engines especially Google requires precise balance of content & keywords.But you will never imagine sacrificing reader’s experience for the sake of rankings. Stuffing keywords into content is a method that will almost always never work. Practically no one wants to read an article that constantly repeats the same exact keywords to the point of extremes.Good caution is extremely necessary while embarking on SEO procedure.

SEO is not much complex but not as easy either, there are some major rules that you need to use to rank well on the Google Search Engines. The main difficulty with Google is that it gives much weightage to old pages, you can have a good new informative website but you will not land in the top 10 for your main keyword if it is not a very good one.

The most important thing you need is link exchange. You can get some links from web directories, articles and link exchange with other related to your subject sites. When submitting to directories, search for the category most relevant to your website, check how many outgoing links the directory have per page. Make sure that the directory is indexed by Google.

Writing articles can assist you to get backlinks. Write good articles about your website’s subject; include your main keywords in the article. Also write examples where needed to back up your thoughts, this will increase your credibility to the user. Put a link to your website in the author note else the whole step will be useless. There are many of article directories on the net so that you are sure to get some quality backlinks from them.

Getting link exchange offers is the most complex and time consuming part in your link building campaign. Major sites will not be very keen on exchanging links with you, if they in the top 10 search engine listing and you are not in the search engine listing. You need to search for websites that are contextually similar to your site, for e.g. you have a web hosting website, it is fair to exchange links with SEO related sites.