On page SEo deals with the way you present the text on the page and the meta data associated with that page.

1. Keyword Research

The first thing to do when optimizing web pages is to research your keywords. Wordtracker.com for the most accurate keyword search data.

2. Meta Tags

After you’ve done the keyword research, place your keywords in the meta keywords tag. The meta keywords tag does not carry a lot of weight, but it is taken into consideration by some search engines.

3. Meta Description

The meta description tag is a must do.The meta description carries at least a little weight in several search engines. An abstract of the meta description is often used by search engines in search results pages.

4. The Title Element

Of all on page factors, the title element, casually referred to as the page title, carries the most weight. Try to include your keywords along with promotional blurb which gives the consumer to choose your site instead of the competition.

5. Headings

Using heading within the copy of the page is not just good SEO; it also helps the reader anticipate the subject of the page (H1 tags) or the subject of the paragraph (h2 tags). The key here is to include your keywords within the headings.

6. Bold and Italics

Although their is no definitive proof, it is widely believed that using your  targeted keywords in bold text and in italics helps search engines to identify your page as most relevant to those search terms.