Mon 4 Sep 2006
Search engine optimization or more popularly known as SEO has gained much popularity due to the fact that it can bring a particular site in top searches or atleast prominent search engine rankings. Search engines have been over hyped by media with their miracle solutions. If you are thinking that implementing SEO will rocket your site on top rankings in a day or two, then stop dreaming.
SEO is a slow continual process, when implemented with conscious efforts can yield good results, even top rankings. A systematic approach is necessary for creating a successful site. SEO needs complete revamping of design, images, text & blog concepts.
Is SEO Necessary?
That depends on your outlook on your blog’s position, if you want your blog to be displayed on the first page of search engine rankings. Get realistic; there are currently 40 million websites (or maybe more!) & 50 million blogs around the world, with every site trying to be on top 10. But don’t get disheartened by the statistics, your blog’s position depends upon your site’s main topic.
For e.g. If your site is on the current technology, there are 7,916,066 for technology already present. You will have to go a long way to the top.
But if your site is on the subject wood carving, you may have to fight with only 34,072 for wood carving, a relatively easy target. Creating a unique blog will be advantageous to you in every aspect; youwill learn in future posts.
Once you’ve decided what information you want to blog about, you can turn your focus to SEO. Copywriting for the search engines especially Google requires precise balance of content & keywords.But you will never imagine sacrificing reader’s experience for the sake of rankings. Stuffing keywords into content is a method that will almost always never work. Practically no one wants to read an article that constantly repeats the same exact keywords to the point of extremes.Good caution is extremely necessary while embarking on SEO procedure.
4 Responses to “Basics of Search Engine Optimization”
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September 14th, 2006 at 1:31 pm
SEO is necessary and its among the most cost effective ways of marketing. It gives you a higher return on your investment than any comparable form of marketing. Seo can give your brand a high international profile and also increase the sales of your product or service.
September 14th, 2006 at 3:08 pm
It is estimated that majority of all online traffic is achieved through the various search engines. So if your site doesn’t have a page appearing in the top search engine result positions (SERPs), the chances of someone clicking on your listing, and actually visiting your site, are low. Search Engine Optimization process tries to help organise your site so that it moves up the Search Engine Results and thus be found.
September 23rd, 2006 at 11:25 am
Ryan, to get found easily your site to the search engine- your site content should embeded with the “intelligent findability” component as well.
October 31st, 2006 at 1:53 pm
SEO is about making your website in such a way that it will appear higher in the search rankings i.e increasing the amount of visitors to your website by ranking high in the search results of a search engine. Benefit of search engine optimization is enhancing your capability of pre-selling products.