You probably know what an autoresponder is, but aren’t quite sure what all the fuss is about. If you aren’t sure what an autoresponder is, well in short it’s a way to automatically email your prospective customers with a personal message in order to increase your sales.

1 Benefits

- You can grow your list of prospective customers and send each of them a personalised Email. - You can then follow up each of these emails with repeat personalised emails, with varied content, at later dates. - You can track your conversions - You can send out broadcast emails to all your current prospects whenever you have a new product. - You could even setup another set of emails to go out to your existing clients to tempt them back for your new offering

Well its all to do with converting leads into sales. Put simply, research shows that if you address the prospective customer by name then the person is six times more likely to take notice of the email and follow through to your site.

So why don’t most people do this? The answer is simple - effort. Imagine having to email all your prospects, by name. This becomes an insane task, even with only a few hundred prospects.