RSS provides headlines and summaries of information in a concise and standardized way.

Benefits for Publishers

1.) Avoid Spam Filters
Statisticians estimate that 70% of the emails transferred each day are spam. With that statistic, even opt-in users risk losing valuable messages in the clutter of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.

2.) Expanded Reach
RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead the way a competitive advantage.

3.) Content Syndication
Syndication of feeds increases exposure.

4.) Repeat Visitors
RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to the site and are more likely to purchase or trust the information on the site.

5.) Free web traffic
RSS is in a unique position to bring free traffic because they are content-driven, and if they include interesting or valuable information, it will pique the curiosity of web-surfers and entice them to visit a particular site.

6.) Less Effort
Newsletters and Ezines bring visitors, but the effort involved in creating, distributing and maintaining a newsletter can be a burden. Maintaining the list, ensuring the list is clean, growing the subscriber base, updating and removing bad e-mail addresses, all take time. RSS feeds are not burdened with such issues. There are easy-to-use RSS feed creation tools that require little effort, allowing publishers to recycle content, often simply cutting and pasting into RSS feed creation software.