Visitors will judge a sites performance on its ease to use & its physical attractiveness. Ease of use breaks down into three attributes;

  1. The website downloads quickly.
  2. The first page is easy to understand.
  3. The visitors find it easy to navigate to other pages that open quickly.

The sites physical attractiveness is determined by the following factors;

  1. The individual pages are clean looking & not overly crammed with content.
  2. The type faces & fonts sizes are very readable.
  3. The site makes good use of color.

Like this way all these factors facilitates repeat visits.