Backlinks are the heart of search engine rankings and can dramatically increase web-site traffic alone. Why? Backlinks carry more importance then any other form of links, because the search engine feels, that if there is a backlink or one-way link to your site from another without linking to them, that your site is more important. 50 Backlinks are more important than 500 reciprocal links. Search engines are aware that webmasters trade links, so to have multiple backlinks from highly important sites tells the search engine, this site is important regarding this particular niche, this is why your backlinks must be relevant. How do I acquire high pr backlinks with out paying hundreds of dollars. Articles! An Article Directory can be your savior in your backlink crisis. Almost all article directories will have at least a PR4 ranking. Why? Unique content and all the article pages providing a backlink to the article directory.