Entrepreneurs spend a lot of money to build a website & later use search engine optimization techniques. They find a web designer first and then an SEO second. These people incur hundreds of dollars to create a new unique website, only to realize that there are a lot of aspects that must be recreated to have an optimum SEO campaign.

Edit the title tags:. There are three spots in the head tag that you will want to be able to either edit yourself or have your SEO edit it. They are the page title, the description Meta tag and the keywords Meta tag. Controlling these tags for each of your top level pages, will be beneficial to your websites success in the search engines.

Simple coding. You need to define all design aspects & different types of text on your site, in a separate CSS file. This means that you want to avoid using as many tags as possible,specially font, size and color tags. The most important thing your site can be doing is making it easy for search engine robots to scroll through the code of your website and follow all the links that it finds. When there is lot of unnecessary code, it makes it a lot harder for them, thus damaging your SEO campaign.

Editable Content. The text within your main site is one of the most important areas for you or your Optimizer to assist your site in augmenting its rankings. This is because search engine algorithms will change in course of time, and that might mean that a strategy that was implemented in the past might not suffice, so you must be able to change it to keep track with the most up to date SEO techniques.