What is the Google Sandbox?

Google Sandbox refers to a hypothetical mechanism that factors a website’s age (or lack thereof) into its ranking on popular keywords. It is an alleged filter placed on new websites. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

How to find out if your website is sandboxed?

Finding out if your website is ‘Sandboxed’ is quite simple. If your website does not appear in any SERPs for your target list of keywords or if your results are highly depressing even if you have lots of inbound links and almost perfect on-page optimization, then your website has been Sandboxed.

Why do you get sandboxed?

Some sites have gotten out of the sandbox in a week, while others can take up to a year or more. No one knows if any one contributing factor gets you out sooner rather than later. Some point to the age of inbound links, or the frequency with which your site acquires them. Some say that getting too many inbound links too quickly appears artificial, and is flagged as spam. But others argue that Google can’t know how fast a site should acquire links. A website that received national news coverage, for example, could acquire hundreds or thousands of links in a day. It’s likely that no one outside of Google fully understands how the sandbox works. The problem has been noticed and discussed for nearly 2 years, and no one has given a satisfactory answer. What’s crystal clear is that Google has made it so complex that it cannot be reverse engineered.