Once your site is online with good traffic you might wish to have some extra revenue from it. You may consider signing some affiliate program so that you start earning from your site. Before signing any affiliate program you must think which program you should choose, you may consider the most basic form as Pay Per Click (PPC) or Pay Per Performance (PPP). Both should bring satisfactory results depending on how you evaluate them.

Pay Per Click (PPC):

This type of affiliate programs have gained popularity among affiliate marketers due to it’s easy setup. Using Pay Per Click affiliate programs you get your click rate whenever a visitor click your advertise and is diverted to your merchants’s site regardless
your visitor buys some product or not. Your merchants can either offer text or banner ads for you to place on your site so when a visitor clicks on text or banner you get paid certain amount or percentage for each click. You should not except to get big bucks for a single click because at most a single click can be charged for as low as $.05 but if try to pull a huge
traffic then your click through ratio increases giving you a good payout.

Pay Per Performance (PPP):

Using this type of affiliate program you can earn huge revenue but your diverted traffic should be targeted traffic for your merchant so that they can get converted to customer/service user or buys some product. Your merchant will pay you certain commission for each sale they get from your traffic.
This type of affiliate programs are popular among merchants and are often used by finance and insurance companies who need sign-ups for their business to grow.
The commission pay out is quite considerate ranging around 15% to 50% depending upon the product and it’s value.

These two programs are most popular affiliate programs and are widely used.